Palms sweating? Heart tapping a little faster than normal? Can’t quite calm those racing thoughts? Odds are you’re an American in 2024.
The U.S. and our world continue to be a noisy, demanding, and sometimes ugly place with no shortage of alarming headlines. So Flynn agency, an expert in “peace of mind categories” (healthcare, insurance, banking, etc.) wanted to better understand how much consumers are worrying, what are they worrying about most, and how does it impact us as marketers?
This curiosity inspired Flynn to survey U.S. consumers on peace of mind’s biggest enemy: worry.
The next step is to get the word out to other marketers and businesses. So Flynn took to social media, created a landing page, and sent out printed copies to their clients.
