ACTober is a fun, creative, and unique fundraising event. Every year the Breast Cancer Coalition of Rochester honors members of the community who have taken action, all while raising fund through raffles, auctions, wine pulls and more.
This years event was held at the Memorial Art Gallery. With a focus on action, and the art gallery providing the venue, we found a natural theme for this event.
“Action art” provides the visual theme for the invitation, while the messaging ties it all together:
Attend. Bid. Donate. Support. Together, our actions can create something lasting and beautiful.
Action painting is a technique where paint is splashed, thrown, or poured on canvas, with Jackson Pollock a well-known example. We represented this visual style through event branding, invitations, and social graphics.
